Rachel’s Food
This job features Logo, Branding, Website, Illustration
Logo
Rachel wanted an identity for her business that showed how it was becoming an increasingly professional affair but still retained a hand-made touch, reflecting the fact all the food she serves is home-made. This look is inspired by 50s advertising and includes vector versions of hand-drawn icons.
Branding
With several sections to her website and business, different sub-brands were required that followed the house style and built on the full repertoire of icons.
Website
Designing the website was a case of making sure each of the distinct parts of the business had variety. A simple global navigation ties it all together and the same grid and block colour palette is used across all the pages.
Illustration
Part of the brief was to create an icon set that could be used throughout the website, on menus and in packaging. These were hand-drawn from Rachel’s cooking implements and then traced in Illustrator.
